從追蹤健檢、事件規劃到完整部署，協助品牌建立可信賴的轉換資料系統。
From tracking audits and event planning to full deployment, I help brands build a conversion data system they can trust.
檢查 GA4、GTM（Google Tag Manager，用來統一管理網站上所有追蹤程式碼的工具）、Google Ads、Meta Pixel 的追蹤設定，找出漏接、重複與錯誤的轉換事件，提供修正優先順序與診斷報告。
A full check of your GA4, GTM (Google Tag Manager, the tool that manages all tracking code on your site), Google Ads, and Meta Pixel setup. I find missing, duplicate, and broken conversion events, then hand you a diagnosis report with a fix priority list.
從 Measurement Plan（衡量規劃，先確定需要追蹤哪些商業行為與數據）到事件規劃，完成 GTM 與各廣告平台的實際部署，確保每個轉換事件都送出正確的資料。
From a Measurement Plan (deciding what business actions actually need tracking) through event planning, to hands-on GTM and ad-platform deployment. The result: every conversion event carries the right data.
制定 Data Layer（網站與 GTM 之間傳遞資料的標準化結構）規格與事件命名規則，並在部署後逐項驗收，確保工程團隊與追蹤系統對同一套資料定義沒有分歧。
I define the Data Layer (the standardized structure that passes data between your site and GTM) and event naming conventions, then verify every item after deployment, so engineering and tracking share one source of truth.
當同一筆轉換同時從瀏覽器（前端）與伺服器（後端）回傳時，用 Event ID（每筆事件的唯一識別碼，讓廣告平台知道哪些回傳其實是同一筆）比對去重，避免同一筆訂單被廣告平台重複計算。
When the same conversion is reported from both the browser (client) and your server, an Event ID (a unique identifier per event that tells ad platforms which reports refer to the same conversion) lets platforms deduplicate it, so one order isn't counted twice.
建立 Event Dictionary（事件字典，記錄每個追蹤事件的定義與規格，方便團隊查閱與交接）、GTM 帳號權限管理與版本紀錄，並在每次網站改版後執行追蹤驗收，搭配知識庫與教育訓練，讓追蹤系統長期可維護。
I build an Event Dictionary (a reference document defining every tracked event, so the team can look things up and hand off cleanly), manage GTM permissions and version history, and run tracking QA after every site update. Add a knowledge base and team training, and the tracking system stays maintainable long-term.
了解你的需求和目標，評估哪個管道最適合你，提供初步策略建議。
Understanding your needs and goals, evaluating channel fit, and providing initial strategy recommendations.
確立預算範圍、執行策略與時程，提供詳細報價與方案說明。
Establishing budget, strategy, and timeline. Delivering a detailed proposal and quote.
建立系統架構、驗證追蹤數據、持續 A/B 測試優化成效。
Setting up system architecture, validating tracking, and running A/B tests for continuous improvement.
白話文解釋數據表現，提出下一步優化方向，透明溝通。
Plain-language performance reports with actionable next steps and transparent communication.
除了主流品牌的轉換追蹤導入，我也累積了特殊產業與複雜追蹤環境的實戰經驗，包括聯盟行銷系統建置與 S2S（Server-to-Server，伺服器直接回傳轉換資料、不依賴瀏覽器 Cookie 的追蹤方式）串接。
Beyond mainstream conversion tracking, I've also worked hands-on in specialized industries and complex tracking environments, including affiliate system builds and S2S (Server-to-Server, sending conversion data straight from your server without relying on browser cookies) tracking integrations.
建立不依賴廣告帳號的自動化獲客引擎，含系統架構、夥伴招募與 Postback 追蹤設計。
An automated acquisition engine independent of ad accounts, covering system setup, partner recruiting, and postback tracking design.
了解詳情 →Learn More →代操 TrafficJunky、ExoClick 等成人 DSP 平台，並建立對應的 S2S 追蹤與歸因架構。
Full-service management of adult DSP platforms like TrafficJunky and ExoClick, with matching S2S tracking and attribution setup.
了解詳情 →Learn More →