淺談聯盟行銷:廠商、推廣者與流量的三角賽局
Affiliate Marketing Explained: The Triangle Game of Brands, Publishers & Traffic
廠商如何透過分潤機制吸引自媒體推廣者,以及為何這種去中心化行銷方式在近年成為數位廣告的重要策略。
How brands use commission models to attract publishers, and why this decentralized approach has become a key digital marketing strategy.