Writing

文章 Blog

寫轉換追蹤、事件規劃、平台串接與廣告數據治理的實務筆記。

Field notes on conversion tracking, event planning, platform integration, and ad data governance.

追蹤與歸因 Tracking
淺談 Server-Side 廣告追蹤架構
Server-Side Ad Tracking Architecture Explained
從 Client-Side Tracking 的限制、S2S Postback 的基本邏輯，到 Hybrid Tracking 的概念，說明為什麼後 Cookie 時代的行銷人需要理解伺服器端廣告追蹤架構。
From the limits of client-side tracking to S2S Postback and Hybrid Tracking — why marketers in the post-cookie era need to understand server-side ad tracking.
閱讀 →Read → 聯盟行銷 Affiliate
淺談聯盟行銷：廠商、推廣者與流量的三角賽局
Affiliate Marketing Explained: The Triangle Game of Brands, Publishers & Traffic
廠商如何透過分潤機制吸引自媒體推廣者，以及為何這種去中心化行銷方式在近年成為數位廣告的重要策略。
How brands use commission models to attract publishers, and why this decentralized approach has become a key digital marketing strategy.
閱讀 →Read → 廣告投放 Ad Ops
數位廣告基本功：任何平台都適用的投廣邏輯
Digital Ad Fundamentals: Universal Logic for Any Platform
不管你用哪個廣告平台，底層的投放邏輯其實都是相通的。掌握這些基本功，才能在不同平台間靈活切換，不被平台規則牽著走。
No matter which ad platform you use, the underlying logic is universal. Master these fundamentals to operate across platforms with confidence.
閱讀 →Read →