廣告數據與轉換追蹤顧問Conversion Data & Tracking Consultant

讓廣告平台收到正確的轉換訊號 Send the Right Conversion Signals to Your Ad Platforms

協助品牌檢查與部署 GTM、GA4、Google Ads、Meta Pixel，從事件規劃、資料回傳到最終驗收，建立可驗證、可維護的廣告數據基礎。 I help brands audit and deploy GTM, GA4, Google Ads, and Meta Pixel, from event planning and data delivery through final verification, and build a conversion data foundation that's verifiable and maintainable.

免費檢查我的追蹤設定 → Check My Tracking Setup Free → 預約諮詢 Book a Consultation

適合已經開始投放，但不確定追蹤是否完整、正確或重複的品牌與行銷人員。 For brands and marketers already running ads who aren't sure their tracking is complete, accurate, or free of duplicates.

Common Issues

追蹤有裝，不代表資料是對的 Tracking Installed Doesn't Mean the Data Is Correct

📊

GA4、Meta、Google Ads 數字兜不起來

GA4, Meta, and Google Ads Numbers Don't Match

三個平台各自回報不同的轉換數字，卻沒人說得出哪個才是對的。

Each platform reports a different conversion number, and no one can say which one is right.

🔧

工程師說裝好了，但沒人知道怎麼驗收

"Installed" Doesn't Mean Verified

GTM 容器發布了，事件也在觸發，可是沒有驗收流程，沒人敢保證資料是對的。

The GTM container is live and events are firing, but without a verification process, no one can confirm the data is actually correct.

🔁

同一筆訂單被算了兩次

The Same Order Gets Counted Twice

Purchase 事件重複觸發，轉換數字被灌水，廣告成效看起來比實際好。

The Purchase event fires more than once, inflating conversion numbers and making ad performance look better than it is.

⚠️

Purchase 有送出，卻沒有金額、幣別、訂單編號

Purchase Fires Without Value, Currency, or Order ID

事件本身有觸發，但缺了關鍵參數，廣告平台無法判斷這筆轉換的實際價值。

The event fires, but missing key parameters means the ad platform can't tell how much this conversion is actually worth.

🕳️

網站改版後，轉換事件默默消失

Conversion Events Quietly Disappear After a Site Redesign

前端結構或按鈕文字一改，原本綁定的追蹤就跟著失效，卻沒有任何警示。

A small change to page structure or button text can break the tracking bound to it, with no warning.

🎯

廣告平台正在用錯誤的數據做最佳化

Your Ad Platforms Are Optimizing on the Wrong Data

演算法只看得到你傳過去的訊號，訊號本身錯了，投放預算也會跟著錯下去。

Algorithms only see the signals you send them. If those signals are wrong, your ad spend keeps optimizing in the wrong direction.

不確定自己中了幾項？ Not sure how many of these apply to you? 先做免費健檢 → Start with a free audit →

Free Audit

免費追蹤健檢，先搞清楚問題出在哪 Start With a Free Tracking Audit

檢查 GA4、GTM、Google Ads、Meta Pixel 常見的漏接與重複事件。整個健檢大約 10 分鐘，完成後會得到一份診斷報告與修正優先順序，過程不需要提供任何帳戶密碼。

Checks GA4, GTM, Google Ads, and Meta Pixel for common tracking gaps and duplicate events. It takes about 10 minutes, and you'll get a diagnosis report with a prioritized fix list. No account passwords required.

📈

GA4GA4

事件是否重複觸發、關鍵轉換有沒有被正確標記。

Duplicate event triggers and whether key conversions are correctly marked.

🏷️

GTMGTM

容器版本、觸發條件與變數設定是否還符合現況。

Whether container versions, triggers, and variables still match your current setup.

🎯

Google AdsGoogle Ads

轉換動作設定與回傳數值是否正確，有沒有重複計算。

Whether conversion actions and reported values are accurate, and free of double-counting.

📱

Meta PixelMeta Pixel

Pixel 事件與 Purchase 參數（金額、幣別、訂單編號）是否完整。

Whether Pixel events and Purchase parameters (value, currency, order ID) are complete.

開始免費健檢 → Start Free Audit →

Service Ladder

自己檢、自己學，或直接找我做

Check It Yourself, Learn It Yourself, or Let Me Handle It

依照你需要的協助程度，選擇適合的下一步。

Pick the next step that matches how much help you need.

免費追蹤健檢

Free Tracking Audit

10 分鐘自我檢查 GA4、GTM、Google Ads、Meta Pixel 常見漏接與重複，適合不確定目前追蹤是否完整的你。

A 10-minute self-check for common GA4/GTM/Google Ads/Meta Pixel gaps and duplicates — for teams unsure if their tracking is complete.

免費Free

開始健檢 → Start Audit →

電子書：自己動手部署

Ebook: Deploy It Yourself

《廣告數據串接部署手把手保母級教學》，涵蓋 GTM、GA4、Google Ads、Meta Pixel 四平台完整部署與驗證步驟。

A step-by-step guide covering full deployment and verification across GTM, GA4, Google Ads, and Meta Pixel.

顧問導入

Full-Service Deployment

整合追蹤健檢、平台部署與長期治理，從盤點目標到驗收交付，全程由我操刀處理，適合想直接交給專業處理的品牌。

Audit, deployment, and long-term governance — from goal-setting to verified delivery, all handled end to end for teams who'd rather leave it to a professional.

依需求報價Custom Quote

了解詳情 → Learn More →